ARPU~UP and Interteam launch full marketing package for Mobile World Congress participants

ARPU~UP and Interteam Content Services have teamed up to offer a full marketing package to companies participating in the 2009 GSMA Mobile World Congress in Barcelona in February.

The one-stop service is aimed at managing a client’s tradeshow program in order to ensure that a participating company will fully utilize the extraordinary opportunities arising from the world’s foremost cellular trade show.

“Companies that prepare in advance will be able to benefit most from the great opportunities the show offers,” said Boaz Babai, ARPU~UP’s founder and CEO. “In times of economic uncertainty, it is most important to maximize the opportunities while maintaining control over costs. In today’s environment companies can’t afford failure resulting from the lack of proper preparation.”

Firms proposing to attend the GSMA congress will receive full marketing direction from ARPU~UP and Interteam Content Services. Services include:

• Defining and producing marketing material required for the trade show – electronic (Web), print (brochures, leaflets), presentations, video and other marketing communications (MarCom) materials.
  
  
• Booth design and production
  
  
• PR writing, optimization and delivery – writing, optimizing and distributing press releases for major news search engines such as Google News, Yahoo News and Topix.

• Blog marketing – distributing PR materials to leading bloggers who cover the mobile industry.
  
  
• Guerrilla PR marketing – usage of Web bookmarking and social news aggregator web sites, in order to increase the visibility of the PR in the mobile phone community.
  
  
• Booth management training

All services are offered by experienced professionals with proven track records.