Monday, May 3, 2010

New package for managing mobile apps campaigns offered by ARPU~UP and Interteam

Rapid developments in the mobile industry require an ever-growing number of developers to launch new innovative mobile applications. In this competitive environment, thousands of apps developers are trying hard to capture customers’ attention, most of them without a clear digital marketing plan in place. To help developers penetrate the market, ARPU~UP and Interteam Content Services launched a joint initiative to offer a new services aimed specifically at helping developers of mobile applications successfully launch new apps and get online exposure.

The service package includes press releases (PR) delivery, targeted marketing and advertising campaigns and are aimed at promoting the online and mobile visibility of new applications for iPhone, Android, and BlackBerry devices.

ARPU~UP and Interteam recently completed high profile projects for several cellular application developers including Intuitive User Interface and Neatcall. Both campaigns received much exposure, which translated to growing interest in those applications. 

“We used the services of ARPU~UP and Interteam when we recently launched our innovative one-touch user experience solution for mobile phones,” said Itay Riemer, co-founder and VP Marketing of Intuitive User Interfaces. “The results exceeded our expectations by far as the successful campaign drew much interest to our new product. I can warmly recommend using their services.”

“When we launched our iPhone scheduling and communication application several weeks ago, ARPU~UP and Interteam managed the whole online campaign,” said Dan Benger, Neatcall’s CEO. “We were very impressed with their professionalism, dedication, execution ability and deep understanding of the mobile phone industry.”

“We have specifically designed the package for mobile apps developers who want to stand out from the crowd,” said Dan Gerstenfeld, CEO of Interteam Content Services. “The new service offers developers a unique opportunity to reach their audience directly in a simple and cost effective manner."