Tuesday, December 23, 2008

ARPU~UP and Interteam launch full marketing package for Mobile World Congress participants

ARPU~UP and Interteam Content Services have teamed up to offer a full marketing package to companies participating in the 2009 GSMA Mobile World Congress in Barcelona in February.

The one-stop service is aimed at managing a client’s tradeshow program in order to ensure that a participating company will fully utilize the extraordinary opportunities arising from the world’s foremost cellular trade show.

“Companies that prepare in advance will be able to benefit most from the great opportunities the show offers,” said Boaz Babai, ARPU~UP’s founder and CEO. “In times of economic uncertainty, it is most important to maximize the opportunities while maintaining control over costs. In today’s environment companies can’t afford failure resulting from the lack of proper preparation.”

Firms proposing to attend the GSMA congress will receive full marketing direction from ARPU~UP and Interteam Content Services. Services include:

  • Defining and producing marketing material required for the trade show – electronic (Web), print (brochures, leaflets), presentations, video and other marketing communications (MarCom) materials.

  • Booth design and production

  • PR writing, optimization and delivery – writing, optimizing and distributing press releases for major news search engines such as Google News, Yahoo News and Topix.
  • Blog marketing – distributing PR materials to leading bloggers who cover the mobile industry.

  • Guerrilla PR marketing – usage of Web bookmarking and social news aggregator web sites, in order to increase the visibility of the PR in the mobile phone community.

  • Booth management training

All services are offered by experienced professionals with proven track records.

Monday, August 11, 2008

ARPU~UP and Interteam establish new branded online presence for DeveloPrint

ARPU~UP and Interteam Content Services successfully completed a joint project for the setting up of a new, branded Internet presence for DeveloPrint, a market leader in the field of TransPromo marketing.

ARPU~UP and Interteam jointly concluded a project aimed at re-branding and building DeveloPrint’s Web image, which consisted of composing professional content aimed specifically at different target audiences. This involved, among other tasks, setting up the company’s Internet site, writing and distributing PR materials and the deployment of Web site optimization techniques.

“DeveloPrint’s new web site demonstrates well the effective results the corporate world can achieve by using the right online marketing strategies,” said Boaz Babai, ARPU~UP’s founder and CEO. “It is clear, that by effectively combining search engine optimization (SEO) methods and quality content, companies can significantly leverage their Web sites, turning them into a key element of marketing strategies. Working with the management teams of DeveloPrint and Interteam proved to be an inspiring and exciting opportunity.”

“By combining ARPU~UP’s know-how and expertise with Interteam’s proven ability to provide quality writing services, we have proved once again that quality content is one of the most underutilized, simple and cost-effective manners of boosting Web sites’ activity,” said Dan Gerstenfeld, CEO of Interteam Content Services. ”By applying the right content to different targeted audiences, we managed to build specific pages that were tailor-made for each of DeveloPrint’s different clients."

Thursday, April 10, 2008

US online sales will rise to $204 billion in 2008

Online sales in the US will climb by 17% to $204 billion in 2008 despite struggling economy. According to The State of Retailing Online 2008, the annual Shop.org study conducted by Forrester Research. Apparel ($26.6 billion), computers ($23.9 billion), and autos ($19.3 billion) will be the largest three sales categories.

Online retailers report that search engine marketing continues to be the most effective way to reach new customers, citing 35% of sales coming from that initiative. As a result, nearly all online retailers surveyed (90%) use pay-for-performance search placement, and 79% said they will make this tactic an even greater priority this year. Companies are also using offline marketing tactics to drive customers to the web, with catalogs and other direct mail pieces taking priority over methods like TV and newspaper advertising.

According to the survey, American retailers are eager to experiment with social computing initiatives to attract customers – 65% and 55% of retailers respectively said that social network advertisements and widgets would be categories of increased focus this year. However, social networking efforts to this point have been considered more effective for brand-building and less proven for driving revenue or sales conversion.

US online retail is projected to grow to $335 billion by 2012 from $175 billion in 2007, according to Forrester estimation. Business-to-consumer (B2C) eCommerce continues its double-digit year-over-year growth rate, in part because sales are shifting away from stores and in part because online shoppers are less sensitive to adverse economic conditions than the average US consumer.