87% of Israeli advertisers plan to invest in social media marketing in 2010

Israeli marketing specialists intend to increase their spending on social media marketing (SMM) in 2010, according to a survey conducted by the Israeli Marketing Association and Financial Daily TheMarker.

According to the survey, 87 percent of Israeli advertisers plan to launch social media marketing initiatives in 2010, by acting on social networks like Twitter and Facebook, and approaching bloggers.

The survey was carried out by research firm Meida Shivuki, which is owned by Meirav Shapira and Noam Raz.

The number represents an increase in comparison to 2009, in which some 83% said they invested in social media. It is interesting to note that more than 70% of those, who were not active in social marketing, last year, said they plan to do so this year.

The report said that many advertisers include social media initiatives in their overall public relations activities. This is in line with the fact that 16% of those surveyed said they intend to increase public relationships (PR) expenditures and only 2% said they intend to spend less.

The survey included some 70 CEO's and senior VP Marketing from 166 Israeli companies that are members of the Israeli Marketing Association. The report shows that 2010 will be the fifth consecutive year in which advertisers will increase Internet advertising as some 47% said they intend to increase their online advertising budgets.

ARPU~UP and Interteam partner to offer Special Web Marketing Package for MWC 2010

ARPU~UP and Interteam Content Services have jointly launched a special Web marketing package to participants attending the Mobile World Congress (MWC) 2010 to be held in Barcelona, Spain in February.

The package includes search engine and social media marketing, online PR, video production and other services. It is aimed at increasing participants’ exposure at the prestigious cellular meeting, allowing them to maximize opportunities.

Both companies have a proven track record of successfully completing similar campaigns for companies of all sizes. In the last 18 months, ARPU~UP and Interteam have provided Web marketing services to leading mobile companies such as Perfecto Mobile, Mobixell, Aerotel Medical System and innerActive Smart Media.

The online package is aimed at maximizing the exposure companies can receive from participating at the 2010 GSMA Mobile World Congress. Firms that intend to attend the congress will receive full marketing direction. The offering includes: personal guidance on how to best prepare teams for the show; team supervision; building social media presence, online PR and other Web-related marketing campaigns; marketing communication, and any other services required to draw interest from mobile industry leaders.