Wednesday, May 6, 2009

IsraelTechNews ranked at top 25 most influential Jewish Newswires on Twitter

IsraelTechNews was named as one of the 25 most influential Jewish newswires in Twitter in a special survey conducted by Jewish New Agency JTA.

The report, which was titled "JTA’s 100 Most Influential Jewish Twitterers", ranked IsraelTechNews as 21 in the list of influential Jewish newswires. IsraelTechNews was ranked behind Britain's Jewish Chronicle, the world's oldest Jewish newspaper.

IsraelTechNews publishes the latest news about the Israeli technology industry, including news updates on internet, mobile, software, medical device, healthcare and Cleantech startups. It was founded by Boaz Babai founder and CEO of ARPU~UP, a provider of online marketing strategy consulting services.

Wednesday, March 25, 2009

ARPU~UP, SidEffect and Interteam team up to offer rich media PR

ARPU~UP, SidEffect and Interteam Content Services have joined forces to offer rich-media press releases (PR). The new innovative service will allow the addition of webcasting features to company announcements. The full PR solution includes writing, filming and distribution of press releases, accompanied by promotion on social networks and the deployment of guerrilla marketing tactics.

“The move is in line with the global shift in online PR and the move to social media marketing,” said Boaz Babai, ARPU~UP’s CEO. “Search engines are now ranking higher content that includes video. By providing this service, we expose our customers to a large audience that will easily find them on leading search engines and popular Internet venues such as YouTube.”

The new alliance offers a solution that guarantees that the press release is well written, visually attractive and targeted at the right audience. The release will be viable on major news search engines such as Google News, Yahoo News and Topix, and will be distributed to leading bloggers who cover the specific industry in which the client is active. The PR campaign will also include guerrilla marketing, the usage of social networks such as Facebook, LinkedIn and Twitter in order to increase visibility and grow Web traffic.