Boaz Babai will be giving a talk on Web Marketing Strategy at the Age of the Web 2.0 Revolution, at Bar-Ilan University

Boaz Babai, Founder & GM of ARPU~UP, will be giving a talk on Web Marketing Strategy at the Age of the Web 2.0 Revolution, at Bar-Ilan University, Ramat Gan, Israel. Babai’s presentation will focus on how companies can adapt their online marketing strategies to the fundamental changes in Internet users' usage habits brought about by the increase in popularity and functionality of Web 2.0 based applications and digital media platforms.

In his talk to the Executive MBA students at Bar-Ilan University which will take place on Thursday 26th October 2006, Babai will present effective tools of organic Search Engine Optimization (SEO), Pay-Per-Click (PPC), Press Release Optimization and Delivery (PR-SEO), and Blog Marketing. The lecture is a part of "Internet Marketing and Electronic Commerce" course by Dr. Ari Dothan, an associate lecturer at the Bar-Ilan University.

In the age of Web 2.0, companies must use appropriate internet marketing tools to target their audience, whether it’s the digital youth segment or the baby boomers sector. Web bookmaking, social news aggregator websites, video sharing communities, RSS delivery and other innovative Web 2.0 tools are turning to be more important viral marketing instruments than TV commercials and magazine ads to capture the consumer hearts and minds.

JupiterResearch has found that consumer-created content is having an increasing affect on online businesses. "The power of the consumer's voice has never been stronger," said David Daniels, Vice President and Research Director at JupiterResearch. "It is impacting consumer behavior and how companies operate. Smart marketers are not just reviewing consumer-created content, they are studying it and using it to develop strategies to grow their business."