Dan Gerstenfeld and Boaz Babai to Speak on Launching Mobile Technologies to the Blogosphere at Contech 2010

Dan Gerstenfeld and Boaz Babai will present how to successfully launch a new mobile technology, application or product and catch the blogosphere’s attention at Contech 2010.

Gerstenfeld, CEO of Interteam Content Services, and Babai, CEO of ARPU~UP will jointly explore the best ways to get bloggers to cover companies, test their products and spread the word. The presentation will be held on Wednesday, November 10, 2010 at 2.40 pm in Hall A at the David Intercontinental Hotel in Tel Aviv as part of the Contech 2010 event.

The presentation will be based on study cases of successful online PR campaigns carried out by Interteam and ARPU~UP for companies developing mobile solutions and applications. The presentation is aimed at providing companies with effective tools to build their online campaigns in order to ensure that their products receive maximum exposure.

During the event, Gerstenfeld and Babai will demonstrate the steps required to build a successful campaign. They will explain how the main story is built, presented and carried out to achieve maximum exposure.

“The gathering at Contech 2010 is an excellent opportunity for high-tech companies to learn how to effectively apply different tools in order to obtain maximum exposure and generate quality traffic to their web site,” said Interteam’s Dan Gerstenfeld. “The presentation is specifically designed for companies that are taking their first steps and are looking to get the word out.”

“Our experience with Israeli start-ups developing technologies and solutions for the mobile industry shows that it is possible to get considerable attention from leading bloggers by applying several simple tools,” said Babai. “All this can be done while using limited resources granting maximum return on investment.”

The Contech 2010 Conference features content and technology experts from leading international companies such as the BBC, Disney, Facebook, Fox News, HBO, MTV, NetFlix, ORANGE, Sony Pictures Classics, YouTube, Zinga, and more. The event opens on Monday, November 8, 2010.