IsraelTechNews ranked at top 25 most influential Jewish Newswires on Twitter

IsraelTechNews was named as one of the 25 most influential Jewish newswires in Twitter in a special survey conducted by Jewish New Agency JTA.

The report, which was titled "JTA’s 100 Most Influential Jewish Twitterers", ranked IsraelTechNews as 21 in the list of influential Jewish newswires. IsraelTechNews was ranked behind Britain's Jewish Chronicle, the world's oldest Jewish newspaper.

IsraelTechNews publishes the latest news about the Israeli technology industry, including news updates on internet, mobile, software, medical device, healthcare and Cleantech startups. It was founded by Boaz Babai founder and CEO of ARPU~UP, a provider of online marketing strategy consulting services.

ARPU~UP and Interteam establish new branded online presence for DeveloPrint

ARPU~UP and Interteam Content Services successfully completed a joint project for the setting up of a new, branded Internet presence for DeveloPrint, a market leader in the field of TransPromo marketing.

ARPU~UP and Interteam jointly concluded a project aimed at re-branding and building DeveloPrint’s Web image, which consisted of composing professional content aimed specifically at different target audiences. This involved, among other tasks, setting up the company’s Internet site, writing and distributing PR materials and the deployment of Web site optimization techniques.

“DeveloPrint’s new web site demonstrates well the effective results the corporate world can achieve by using the right online marketing strategies,” said Boaz Babai, ARPU~UP’s founder and CEO. “It is clear, that by effectively combining search engine optimization (SEO) methods and quality content, companies can significantly leverage their Web sites, turning them into a key element of marketing strategies. Working with the management teams of DeveloPrint and Interteam proved to be an inspiring and exciting opportunity.”

“By combining ARPU~UP’s know-how and expertise with Interteam’s proven ability to provide quality writing services, we have proved once again that quality content is one of the most underutilized, simple and cost-effective manners of boosting Web sites’ activity,” said Dan Gerstenfeld, CEO of Interteam Content Services. ”By applying the right content to different targeted audiences, we managed to build specific pages that were tailor-made for each of DeveloPrint’s different clients."

Internet Marketing Day, the International MBA Program at Bar Ilan University

ARPU~UP, a Web 2.0 Marketing Strategy Consulting firm, successfully organized an Internet Marketing Day for the students of Bar Ilan's University International MBA Program. The one-day seminar was cover the challenges of doing business on the Internet today as well as examine how emerging technologies and business models are being adapted, using digital branding, marketing, finance, sales, technology and business development.

The marketing session, which toke place on Friday June 15, was presented by four professionals in the field: Boaz Babai, Founder & CEO of ARPU~AP; Boaz Rossano, Creative & Marketing Director of Netica; Maya Elhalal, Co-Founder of Site on spot, and Tomer Harel, Founder & CEO of Key Scouts, a company that provides website promotion services. Rossano spoke of e-branding, whereas Elhalal focused her lecture on Web 2.0 social networks, and Harel gave an overview of marketing tools on the Internet.

The event was a part of "Electronic Commerce" course by Dr. Ari Dothan, an associate lecturer at the Bar-Ilan University. The course is focused around theories of value addition to consumers through differentiated business models. The effect of the Internet on their business model is conceived as the dynamic threat firms encounter in their attempts to achieve fit with a rapidly changing environment.

“Their presentation offered a practical overview of marketing on the Internet issues. Besides learning about the vast variety of business applications on the Internet,” said The Dr. Dothan. “Students received a powerful message of entrepreneurial opportunities which this medium offers to people willing to take new initiatives.”

Last month, Babai was giving a talk on Web 2.0 Marketing Strategy at the Collage of Management MBA program. Babai’s presentation focused on how companies can market successfully In the Web 2.0 World. Babai presented effective tools of organic Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising campaigns, Press Release Optimization and Delivery (PR-SEO), blog marketing and video viral marketing.