Web 2.0 was the word on everybody's mouth in the TheMarker COM.VENTION conference. But putting aside the fact that nobody was really able to define the phrase, it seems that none understand what it really means for our daily digital life.
What drove me to this thought was audience response to a video clip, made by Lior Katz from Wishood, which was presented by Yossi Vardi at the beginning of the COM.VENTION. This seriously funny video clip, called Supermarket 2.0, attmepted to illustrate with significant amount of humor how the Web 2.0 revolution will affect our shopping habits in the future. However, all but a few in the audience gazed at the screen with blank stares. They simply didn't get it.
Understanding humor requires deep understanding of the terminology and jargon. It seems that everybody can talk about Web 2.0. Very few understand it deep enough to laugh about it. Let alone use it.
Supermarket 2.0 - For more funny videos, click here
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