ARPU~UP and Interteam partner to offer Special Web Marketing Package for MWC 2010

ARPU~UP and Interteam Content Services have jointly launched a special Web marketing package to participants attending the Mobile World Congress (MWC) 2010 to be held in Barcelona, Spain in February.

The package includes search engine and social media marketing, online PR, video production and other services. It is aimed at increasing participants’ exposure at the prestigious cellular meeting, allowing them to maximize opportunities.

Both companies have a proven track record of successfully completing similar campaigns for companies of all sizes. In the last 18 months, ARPU~UP and Interteam have provided Web marketing services to leading mobile companies such as Perfecto Mobile, Mobixell, Aerotel Medical System and innerActive Smart Media.

The online package is aimed at maximizing the exposure companies can receive from participating at the 2010 GSMA Mobile World Congress. Firms that intend to attend the congress will receive full marketing direction. The offering includes: personal guidance on how to best prepare teams for the show; team supervision; building social media presence, online PR and other Web-related marketing campaigns; marketing communication, and any other services required to draw interest from mobile industry leaders.

IsraelTechNews ranked at top 25 most influential Jewish Newswires on Twitter

IsraelTechNews was named as one of the 25 most influential Jewish newswires in Twitter in a special survey conducted by Jewish New Agency JTA.

The report, which was titled "JTA’s 100 Most Influential Jewish Twitterers", ranked IsraelTechNews as 21 in the list of influential Jewish newswires. IsraelTechNews was ranked behind Britain's Jewish Chronicle, the world's oldest Jewish newspaper.

IsraelTechNews publishes the latest news about the Israeli technology industry, including news updates on internet, mobile, software, medical device, healthcare and Cleantech startups. It was founded by Boaz Babai founder and CEO of ARPU~UP, a provider of online marketing strategy consulting services.

ARPU~UP, SidEffect and Interteam team up to offer rich media PR

ARPU~UP, SidEffect and Interteam Content Services have joined forces to offer rich-media press releases (PR). The new innovative service will allow the addition of webcasting features to company announcements. The full PR solution includes writing, filming and distribution of press releases, accompanied by promotion on social networks and the deployment of guerrilla marketing tactics.

“The move is in line with the global shift in online PR and the move to social media marketing,” said Boaz Babai, ARPU~UP’s CEO. “Search engines are now ranking higher content that includes video. By providing this service, we expose our customers to a large audience that will easily find them on leading search engines and popular Internet venues such as YouTube.”

The new alliance offers a solution that guarantees that the press release is well written, visually attractive and targeted at the right audience. The release will be viable on major news search engines such as Google News, Yahoo News and Topix, and will be distributed to leading bloggers who cover the specific industry in which the client is active. The PR campaign will also include guerrilla marketing, the usage of social networks such as Facebook, LinkedIn and Twitter in order to increase visibility and grow Web traffic.

ARPU~UP and Interteam launch full marketing package for Mobile World Congress participants

ARPU~UP and Interteam Content Services have teamed up to offer a full marketing package to companies participating in the 2009 GSMA Mobile World Congress in Barcelona in February.

The one-stop service is aimed at managing a client’s tradeshow program in order to ensure that a participating company will fully utilize the extraordinary opportunities arising from the world’s foremost cellular trade show.

“Companies that prepare in advance will be able to benefit most from the great opportunities the show offers,” said Boaz Babai, ARPU~UP’s founder and CEO. “In times of economic uncertainty, it is most important to maximize the opportunities while maintaining control over costs. In today’s environment companies can’t afford failure resulting from the lack of proper preparation.”

Firms proposing to attend the GSMA congress will receive full marketing direction from ARPU~UP and Interteam Content Services. Services include:

• Defining and producing marketing material required for the trade show – electronic (Web), print (brochures, leaflets), presentations, video and other marketing communications (MarCom) materials.
  
  
• Booth design and production
  
  
• PR writing, optimization and delivery – writing, optimizing and distributing press releases for major news search engines such as Google News, Yahoo News and Topix.

• Blog marketing – distributing PR materials to leading bloggers who cover the mobile industry.
  
  
• Guerrilla PR marketing – usage of Web bookmarking and social news aggregator web sites, in order to increase the visibility of the PR in the mobile phone community.
  
  
• Booth management training

All services are offered by experienced professionals with proven track records.

ARPU~UP and Interteam establish new branded online presence for DeveloPrint

ARPU~UP and Interteam Content Services successfully completed a joint project for the setting up of a new, branded Internet presence for DeveloPrint, a market leader in the field of TransPromo marketing.

ARPU~UP and Interteam jointly concluded a project aimed at re-branding and building DeveloPrint’s Web image, which consisted of composing professional content aimed specifically at different target audiences. This involved, among other tasks, setting up the company’s Internet site, writing and distributing PR materials and the deployment of Web site optimization techniques.

“DeveloPrint’s new web site demonstrates well the effective results the corporate world can achieve by using the right online marketing strategies,” said Boaz Babai, ARPU~UP’s founder and CEO. “It is clear, that by effectively combining search engine optimization (SEO) methods and quality content, companies can significantly leverage their Web sites, turning them into a key element of marketing strategies. Working with the management teams of DeveloPrint and Interteam proved to be an inspiring and exciting opportunity.”

“By combining ARPU~UP’s know-how and expertise with Interteam’s proven ability to provide quality writing services, we have proved once again that quality content is one of the most underutilized, simple and cost-effective manners of boosting Web sites’ activity,” said Dan Gerstenfeld, CEO of Interteam Content Services. ”By applying the right content to different targeted audiences, we managed to build specific pages that were tailor-made for each of DeveloPrint’s different clients."

US online sales will rise to $204 billion in 2008

Online sales in the US will climb by 17% to $204 billion in 2008 despite struggling economy. According to The State of Retailing Online 2008, the annual Shop.org study conducted by Forrester Research. Apparel ($26.6 billion), computers ($23.9 billion), and autos ($19.3 billion) will be the largest three sales categories.

Online retailers report that search engine marketing continues to be the most effective way to reach new customers, citing 35% of sales coming from that initiative. As a result, nearly all online retailers surveyed (90%) use pay-for-performance search placement, and 79% said they will make this tactic an even greater priority this year. Companies are also using offline marketing tactics to drive customers to the web, with catalogs and other direct mail pieces taking priority over methods like TV and newspaper advertising.

According to the survey, American retailers are eager to experiment with social computing initiatives to attract customers – 65% and 55% of retailers respectively said that social network advertisements and widgets would be categories of increased focus this year. However, social networking efforts to this point have been considered more effective for brand-building and less proven for driving revenue or sales conversion.

US online retail is projected to grow to $335 billion by 2012 from $175 billion in 2007, according to Forrester estimation. Business-to-consumer (B2C) eCommerce continues its double-digit year-over-year growth rate, in part because sales are shifting away from stores and in part because online shoppers are less sensitive to adverse economic conditions than the average US consumer.

Internet advertising to grow 24% to $44.6 billion in 2008; to reach $61 billion in 2010

Internet advertising worldwide will grow 24% to $44.58 billion in 2008 from $36 billion in 2007 and will reach $61 billion in 2010, with 11.5% of total advertising spending. According to ZenithOptimedia prediction. The internet wills nearly double its share of global ad spending between 2006 and 2010, at the expense of most of the other media.

ZenithOptimedia is expecting that the internet advertising will overtake radio advertising in 2008, and in 2010 the internet will overtake magazines to become the world’s third-largest advertising medium.

Internet advertising already takes over 15% of the advertising expenditure in four markets - Denmark, Norway, Sweden and the UK, and by 2010 will take more than 20% in those markets.

The global advertising expenditure will grow 6.7% in 2008 to $485.6 billion. The ad market will be boosted by US$6 billion in spending from the ‘quadrennial events’ in 2008: US$3 billion from the Olympics in China, US$2 billion from the Presidential and congressional elections in the US, and US$1 billion from the European football tournament Euro 2008.