ARPU~UP, SidEffect and Interteam Content Services have joined forces to offer rich-media press releases (PR). The new innovative service will allow the addition of webcasting features to company announcements. The full PR solution includes writing, filming and distribution of press releases, accompanied by promotion on social networks and the deployment of guerrilla marketing tactics.
“The move is in line with the global shift in online PR and the move to social media marketing,” said Boaz Babai, ARPU~UP’s CEO. “Search engines are now ranking higher content that includes video. By providing this service, we expose our customers to a large audience that will easily find them on leading search engines and popular Internet venues such as YouTube.”
The new alliance offers a solution that guarantees that the press release is well written, visually attractive and targeted at the right audience. The release will be viable on major news search engines such as Google News, Yahoo News and Topix, and will be distributed to leading bloggers who cover the specific industry in which the client is active. The PR campaign will also include guerrilla marketing, the usage of social networks such as Facebook, LinkedIn and Twitter in order to increase visibility and grow Web traffic.
