contact us

Boaz Babai
CEO
ARPU~UP Sending The Right Message
Email: boaz.babai@arpu-up.com
Mobile: +972-54-5700157

web marketing services

ARPU~UP is a Web Marketing consulting company that offers the following web marketing services:

Search Engine Optimization (Natural SEO)

ARPU~UP provides techniques to improve the Company website more appealing to search engine spiders. Additionally, the company develops relevant content to support your targeted keywords that increase lead generation activity.

The SEO project includes:

Market research and target audience analysis.

Optimal keyword phrases within the relevant market.

Effective copywriting and Meta tags building to increase search engine exposure.

New content web pages and improving the website usability.

Valuable links building.

Pay per Click (PPC)

ARPU~UP will provide MCG/Clickmountain service to investigate and show immediate results in driving traffic to optimized pages. While SEO (non-paid) traffic is ideal, it takes time for the engines to pick up new sites, pages and enhancements. PPC provides businesses with control of traffic volumes for specific targeted goals, and is meant to be implemented in conjunction with these other programs.

The PPC project includes:

Review of the specific landscape – audience, competitors, goals, concepts.

Choosing keywords and geographic markets, identifying traffic volume and opportunities.

Implementation of program based on budgets per click, per month and coordination of program with review of business results. We will aim to achieve much lower costs than comparable programs through sophisticated optimization techniques.

Identification of key findings, website effectiveness and business results.

Campaign tracking and click quality tools to be implemented on an as-needed basis.

Optimization and web distribution of Press Release (PR-SEO)

This service gives companies search visibility in Google News, Topix.net, Yahoo! Search, MSN, MSN News, Ask Jeeves, Teoma, and Lycos News.

Each month, more than 27 million people in the U.S. use Google News and other news search engines to find the latest information about a wide range of topics that interest them. When they conduct a news search, they often find relevant news releases along with articles from thousands of news sources. The press as well are using news search engine - 98% of journalists go online daily and 73% to find press releases.

According to Neilsen/NetRatings, Google News is now one of the top current events and global news destination – in the same league as CNN, MSNBC, NYTimes.com, and washingtonpost.com.

PR Delivery - This service includes optimization and distribution of the news releases to the major news search engines.

Blog Marketing – Sending the PR to the leading bloggers that cover the target market.

PR Guerrilla Marketing - Using web bookmaking, social news aggregator websites, and RSS delivery tools, in order to increase the visibility of the PR in the blog community and to drive traffic to company website.

PR Monitoring - Delivery report regarding the appearance of the PR in the media, website and blogs.

Blog based Marketing

ARPU~UP is offering consulting and maintenance services related to the methods of using Blogs as an innovative tool of Word-of-Mouth Marketing.

This service includes:

Choosing the right blog platform.

Building a new blog.

Optimizing, registration and linking the blogs RSS system to blogs search engines.

Month Maintenance – Writing, editing and inserting photos and new articles.

Guiding the company regarding the daily operating of the blog.

Email Marketing

ARPU~UP with MCG/Clickmountain will provide robust email-marketing infrastructure, and execution

This service includes:

Emailing program with optimization of usability and deliverability.

Flexible database and interfaces.

Integration with websites and blogs.

Preparation and delivery of multiple messages on individual action-based trigger or on schedule to larger groups.

Guiding the company on all issues related to email marketing.

Blogs Mapping

Blogs are the best source today for understanding what happening in the many industries. Starting an interaction with the leading bloggers that covers a specific market can help companies to send their messages to the target audience. The Bloggers Briefing report can improve visibility in the blogosphere community.

The working paper will include those materials:

List of 50 blogs that cover a specific market.

Blog popularity check

A sort brief of bloggers latest report and articles.

Blogger contact detail.

about us

ARPU~UP is an online marketing strategy consulting firm. ARPU~UP is providing award-winning web marketing strategies to Israeli innovative business startup companies.

In the new Web 2.0 internet paradigm, ARPU-UP provides an effective method of driving highly targeted visitors to web sites using web marketing techniques, including Natural SEO, Pay-Per-Click, PPC, PR-SEO, blog marketing and online marketing guerrilla solutions.